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Fresh off of raising $40 million in venture capital funding, Visual Supply Co., known as VSCO, inked a deal to take 24,032 square feet in 1500 Broadway in Oakland.

“We strongly identify with Oakland, as it is an up-and-coming area that embodies the grit and creative spirit of VSCO,” said VSCO CEO Joel Flory, who helped start the business. “Our favorite art galleries, museums, restaurants and, of course, the A’s, call Oakland home. We are proud to be part of the creative culture of Oakland. Our roots run deep here.”

The building, owned by Graham Street Realty and managed by Paramount Property Company, features the “creative space” look with historic architecture and brick exterior that has been attractive to various Oakland tenants like e.l.f., a cosmestics that is also expanding in downtown Oakland.

Read more at San Francisco Business Times